MAYBELLINE NEW YORK GHANA ANNOUNCES DJ CUPPY AMBASSADOR FOR GHANA & NIGERIA

Maybelline New York, the world’s leading cosmetics brand, is excited to announce Florence Ifeoluwa Otedola famously known as ‘DJ Cuppy’ as ‘MAYBELLINE IT GIRL’ for Ghana and for Nigeria.
An international DJ, Musician and Philanthropist with a rapidly increasing fan base, Cuppy is well known around the continent and recognized for her skills on the turntable, her philanthropic work and warm personality.
“As a young African female, it is an honour for me to be able to represent and join the Maybelline New York family! As a teenager, Maybelline was my first ever makeup purchase,” said Cuppy.
“It is exciting to be a voice for not only myself but for every other young girl who wants to feel appreciated and valued in their various communities. We are strong, beautiful and capable of exceeding expectations and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen.”
Cuppy joins an impressive lineup of international ‘IT GIRLS’ who have helped shape the identity of the iconic Maybelline New York brand. “Cuppy embodies the determination, passion and dream of making it happen in New York City,” said Sekou Coulibaly, Managing Director, L’Oréal West Africa.
Born in Lagos, Nigeria in 1992, Cuppy’s musical endeavours began at a young age. By the time she turned 18, whilst attaining a BSc Economics at Kings College London, she was already producing her own tracks and DJing around the world. To this date, Cuppy’s DJ skills have taken her to over 30 countries and has allowed her to perform for Presidential Inaugurations including that of Ghana’s.
Cuppy’s open-format DJ style and unlimited genre catalogue takes audiences on an exuberant journey. She is praised for her ability to seamlessly fuse global tunes, relating with any diverse crowd. With her lovable personality and undeniable hard work ethic, she has quickly risen and continues her pop-cultured supreme lead role as an international pan-African brand. In 2015, Cuppy embarked on an 8-country tour of Africa called ‘Cuppy Takes Africa’, now a TV show on FOX. In 2017, she released her hit debut single, ‘Green Light’, which won the hearts of Cuppy fans around the world. 2018 saw Cuppy follow up with ‘Vybe’, ‘Currency’ and ‘Werk’. Also in 2018, Cuppy established her own foundation ‘Cuppy Foundation’ which makes education accessible to those less able to afford them.
Cuppy has worked with some of the biggest and most exciting international organizations and publications and is well known for her charitable and philanthropic efforts. This partnership seeks to foster inclusiveness and empower all to make it happen.
Maybelline New York launched in Ghana in 2015 and in Nigeria in 2013, taking West Africa as the fastest growing makeup brand in Sub Saharan Africa. In 2018, Maybelline New York in Ghana was named the Makeup Brand of Year during the annual Ghana Makeup Awards. In Nigeria, the brand continues to activate consumers through experiential activations. The brand continues to inspire urban women in West Africa to beauty and takes trends from the catwalk to the sidewalk.

MISS UNIVERSE GHANA 2017 RECEIVES HER OFFICIAL MAKE-UP PACKAGE FROM MAYBELLINE

Newly crowned Miss Universe Ghana 2017 queen Ruth Quashie has already hit the road running after winning the enviable crown.

Ms. Quashie and her team have visited the office of Maybelline on the Spintex Road in Accra to show her appreciation to the international make-up brand for supporting her and the pageant.

Brand Manager for Maybelline New York in Ghana, Aretha Yorke Sabeng and her team warmly welcomed the queen and her team and congratulated her for being the chosen queen among the lots and also encouraged the reigning queen to shine on the international stage and bring the Miss Universe crown to Ghana.

Maybelline, which is the queen’s official makeup company, presented a complete makeup package to the queen as part of her prize package for winning the crown.

Maybelline New York in Ghana will provide one-year supply of makeup products   for the Miss Universe 2017 queen and also support her and ensure that she glows on stage at Miss Universe International in America come November.

Maybelline provides scientifically advanced formulas, revolutionary textures and up-to-the-minute trendsetting shades effortlessly, affordably and beautifully.

Ruth Quashie thanked Maybelline for their support and promised to make Ghana proud.

“Thank you very much Maybelline for these amazing products. I am going to slay at Miss Universe and make Ghana proud. Thank you”.

Ruth Quashie, a 23-year-old Business Administration graduate who hails from the Central Region beat 120 young women from across Ghana with her ‘confidence, attentiveness and beauty to win the coveted title on Saturday September 2, 2017 at Labadi Beach Hotel in Accra, Ghana.

Beautiful and eloquent Ruth Quashie is preparing to face the rest of the world and represent at Miss Universe 2017 pageant to be held on November 26, 2017 at The AXIS, Las Vegas, Nevada, United States.

The Miss Universe Ghana event is organized by MALZ Promotions, under the directorship of Miss Universe Ghana National Director, Mrs. Menaye Donkor Muntari, who is a former queen of the pageant.

Website: www.missuniverseghanaorg.com

Instagram:@missuniverseghanaorg

Twitter: @missGhuniverse

Facebook: @missuniverseghanaorg.